PROJECT

Swim & gym for care

SKILLS: Branding // Drawing // Marketing

When

2012

Position

Creative &
Brand Designer

Client

Roma Capitale
FIN
CONI
Telethon

Tools

Client

To create the new brand image for “Swim & Gym for care” of Telethon in collaboration with CONI (Comitato Olimpico Nazionale Italiano) and FIN (Federazione Italiana di Nuoto).

“Swim & Gym for care” a series of events with special days dedicated to gymnastics and swimming.

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Research

To realize the right image I first analyze all the different kind of activities
of these events and how the events were organised.

 

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Challenge & Solution

With a better understanding of the events, I was able to define the name “Swim & Gym for care” that explained the main activities.

The right brand image had to express the dual souls of the events.
I decided to design a logo with multiple reading angles together with a coordinated image.

This includes horizontally a swimmer and vertically a gymnast, these two figures give meaning one to other (The swimmer became sky for the vertical version and the gymnast became water for the horizontal version).

 

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City: London

Phone: +44 07999994721

E-mail:hello@gbr1.com

City: London

Phone: +44 07999994721

E-mail: hello@gbr1.com