PROJECT
Swim & Gym for care
SKILLS: Branding // Drawing // Marketing
POSITION
Creative&
Brand designer
CLIENT
Telethon
FIN
CONI
Roma Capitale
TOOLS
When
2012
Client
______
To create the new brand image for “Swim & Gym for care” of Telethon in collaboration with CONI (Comitato Olimpico Nazionale Italiano) and FIN (Federazione Italiana di Nuoto).
“Swim & Gym for care” a series of events with special days dedicated to gymnastics and swimming.
Challenge & Research
______
To realize the right brand name and image I first analyze all the different kind of activities of these events and how the events were organised. Speaking with event organizer I wrote the list of all activity.
// Logo sketch //
Solution
______
With a better understanding of the events, I was able to define the name “Swim & Gym for care” that explained the main activities.
The right brand image had to express the dual souls of the events.
I decided to design a logo with multiple reading angles together with a coordinated image.
This includes horizontally a swimmer and vertically a gymnast, these two figures give meaning one to other (The swimmer became sky for the vertical version and the gymnast became water for the horizontal version).
// Logo costruction //
// Color //
// Typography //
// Full logo//
// The two way to use the logo for Gym and for Swim //
// Banner with logo //
// Outdoor advertising //
// Texture made with logo and car application //
City: London / Milan / Rome
Phone: (UK) +44 07 99 999 47 21
(IT) +39 393 33 17 689
E-mail:hello@gbr1.com