Swim & gym for care
SKILLS: Branding // Drawing // Marketing
To create the new brand image for “Swim & Gym for care” of Telethon in collaboration with CONI (Comitato Olimpico Nazionale Italiano) and FIN (Federazione Italiana di Nuoto).
“Swim & Gym for care” a series of events with special days dedicated to gymnastics and swimming.
To realize the right image I first analyze all the different kind of activities
of these events and how the events were organised.
Challenge & Solution
With a better understanding of the events, I was able to define the name “Swim & Gym for care” that explained the main activities.
The right brand image had to express the dual souls of the events.
I decided to design a logo with multiple reading angles together with a coordinated image.
This includes horizontally a swimmer and vertically a gymnast, these two figures give meaning one to other (The swimmer became sky for the vertical version and the gymnast became water for the horizontal version).