Solution
To attract the target to this new business I so decided to use the entire structure of the building and its position (visible from the GRA of Rome, a busy highway), instead of the classic marketing media that weren’t correct and useful for this particular business.
I so converted the building into a giant Slot-Machine, clearly visible from the highway, I designed windows stickers together with retro-lighted panels with the rolling slot-machine graphic, the signboard was converted into the top attractive part of the Slot-Machine (with related graphic and lighting).
This kind of “guerrilla marketing” gave its best during the darks hours of the day, the colorful graphic were fully illuminated and created the real feeling of a Las Vegas Slot-Machine.
All this create interest around the place that became famous and shared on social media giving to the business the requested results.
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